The Art of Website Branding: Eye-Catching Favicons

Modified on Wed, 19 Jul, 2023 at 6:13 PM

Discover the power of favicons - an essential branding element for your website



What is a favicon?


Favicons are small icons that play a big role in helping visitors quickly find and recognize your webpage, even amidst multiple open tabs. 


Despite their size, favicons hold immense potential to enhance user experience and solidify your online brand. 


See the example below to get a glimpse of their impact.



Why is favicon important? 



In the vast online landscape, favicons are the unsung heroes that can transform your website's impact. 


These small but powerful icons have the ability to make a significant impact on your website. 


They help visitors easily identify and locate your webpage, even when surrounded by multiple open tabs. 


The more they see your favicon, the higher the chance of consumers recognizing your logo when they encounter it again. 


By adding a favicon, you gain an edge over websites that overlook this vital element. 
Notably, Google's Chrome browser considers favicons in search rankings for bookmarked websites, making them essential for boosting visibility and bookmarking potential.



What is the typical favicon size?


The most common favicon size is 16x16 pixels. However, the size might differ depending on the place of the favicon. So here are the most popular favicon types and their dimensions:


  • Browser favicons - 16x16

  • Taskbar shortcut icons – 32x32

  • Desktop shortcut icons – 96x96

  • Apple touch icons – 180x180

  •   PWA sizing – 512x512



How to create a perfect favicon?


Now you know what a favicon is and why it is important, so now we can learn how to make one for your platform.


  1. First of all, you need to choose an image that you would like to use. You can either choose your existing logo or create a new image.

  2. After obtaining the image, which you can refine using a photo editor like Photoshop or Canva, it is essential to save it in the preferred formats of .png or .jpg. For optimal results, saving it as 64 x 64 pixels is recommended, as this size facilitates easier editing and allows for later scaling down to the ideal favicon dimensions of 16 x 16 pixels.

  3. With your image ready, you’ll then need to convert it to favicon.ico, which is the format most web browsers recommend for favicons. Here are some free services that can help you convert the image:

      4.  Lastly, you will need to upload your favicon file  (in .ico format) to the root directory of your website. This ensures that browsers can easily locate the favicon and display the image as intended.



Tips for making a favicon?

  1. Keep it simple: Favicon sizes are typically small (16x16 or 32x32 pixels), so simplicity is key. Focus on a single, recognizable symbol or letter that represents your brand effectively. 

  2. Use your logo: If you already have a logo, consider adapting a simplified version of it for your favicon. It helps maintain consistency and brand recognition across different platforms. 

  3. Think about scalability: Test your favicon at different sizes to ensure it remains recognizable and legible. It should still make sense and maintain its integrity even when scaled down to the smallest sizes. 

  4. Choose a limited color palette: Due to the small size, limited colors work best. Aim for a maximum of three colors to avoid visual clutter and enhance clarity. 

  5. Test on different devices and browsers: Ensure your favicon looks good and functions correctly across various browsers (Chrome, Firefox, Safari, etc.) and devices (desktop, mobile, tablets). Testing helps uncover any potential issues and guarantees a consistent experience. 

  6. Keep it unique: Avoid creating a favicon that resembles those of other websites, as it may lead to confusion or dilute your brand identity. Strive for uniqueness while staying true to your brand 

  7. Seek feedback: Once you design your favicon, gather feedback from peers, colleagues, or your target audience. They may provide valuable insights and suggestions for improvement. 



How to make a favicon for your lessons on Trible? 

In order to create your favicon, please go to the Dashboard and choose Sales channels

Then upload the favicon image that you prepared, write the name of your app, and save the changes:



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